Just looking for some ideas on
how to structure and plan your
Here at Campaign4 you can pick
up advice on how to get your political
message across to policy-makers.
The key to political lobbying
is knowing precisely what your
message is and who to target to
achieve change. This might seem
obvious, but it is crucial to
think clearly about the effects
of your campaign, the research
needed to back up your message
and the resources required to
carry out your work.
Before setting out planning your
campaign, your message needs to
be well researched and thought
of. Key questions to consider:
- What is your key message to
- How would any change improve
public services/people's lives?
- How does your message fit within
current government thinking?
- Who else will support your message?
- Has this policy already been
tested already somewhere else?
clearer you are about your message
the more easily you can identify
who to target to achieve change.
It is vital to identify all the
key organisations and individuals
that you need to influence, including
potential partners - and the likely
opposition. Key contacts will
- Partner organisations
- Media contacts
Decide if your campaign will be
better structured through focusing
directly on the government or
whether it will be more effective
to use parliamentarians, key stakeholders
and the media to influence the
consider key events and how best
to time them. Possible techniques
might include arranging:
- A Ten Minute Rule Bill
- Early Day Motions
worked for you
Campaign4 invites organisations/campaign
groups or individuals to share
with readers what techniques worked
best for your campaign. Please
send your examples to email@example.com.
We'll post them on the website
- anonymously if you prefer.